Websites
A website that answers customers before they call.
Scobert designs and builds websites for small businesses in Toronto, Ontario and across Canada. Each site is fast, easy to maintain, and written so that Google and AI assistants such as ChatGPT can understand and quote it. You own the domain, the files and every login.
What every Scobert website includes
- Custom design in your brand, built for phones first.
- Pages written around the questions your customers actually ask.
- Structured data (schema) that tells search engines who you are, where you work and what you offer.
- An llms.txt file that summarizes the site for AI assistants.
- A sitemap and Google Search Console setup at launch.
- A contact path that sends enquiries where your team will see them.
Scobert website or a do-it-yourself builder?
Website builders such as Wix and Squarespace are a reasonable choice for many small businesses. The table below shows where a builder is the better option and where a Scobert website is.
| Consideration | DIY website builder | Scobert website |
|---|---|---|
| Upfront cost | Builder wins: low monthly plan, no project fee | One-time project fee |
| Launch this week | Builder wins: a template can go live in days | Scoped delivery date |
| Your time spent | You design, write and set up everything | Scobert wins: Scobert does the build and writing |
| Written to be quoted by AI assistants | Depends on what you write | Scobert wins: answer-first pages, schema and llms.txt included |
| Connected to your other tools | Depends on the platform, plan and apps available | Scobert wins: Scobert connects enquiries to your CRM and automations for you |
If you have more time than budget and a simple offer, a website builder is a sensible start. If you would rather spend your time running the business, Scobert handles the website.
Frequently asked questions
Who owns the website Scobert builds?
You do. The domain is registered in your name, the site files are yours, and Scobert hands over every login at launch. If you part ways with Scobert, the website keeps working and can move to any other developer.
How long does a small business website take to build?
Timing depends on the number of pages and how ready the content is. Scobert gives a delivery date in the written scope. Missing photos, text or approvals can push that date back. Scobert supplies a content checklist on day one to keep that short.
Will my website show up in Google and AI assistants?
A Scobert website is built with the technical basics search engines and AI assistants read: fast pages, clear headings, structured data, a sitemap and an llms.txt file. No one can guarantee rankings or citations. The content on the pages, written to answer the questions your customers ask, is what earns visibility over time.
Can I edit the website myself?
Yes, if you want to. Scobert agrees in the scope which parts you will update yourself, such as hours, services or news, and sets those up to be edited without code. Larger changes can be handled by Scobert on request.
Last updated September 12, 2026
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